China's online advertising market has seen a major change. Alibaba, the industry trendsetter for many years, has lost its luster. In 2023, the e-commerce giant and TikTok's parent ByteDance each held about 25 percent of the country's digital ad spending.
Share of digital ad spending in China from 2021 to 2023, by internet company
Characteristic
Alibaba
ByteDance
Baidu
Tencent
Others
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IMZ. (January 10, 2024). Share of digital ad spending in China from 2021 to 2023, by internet company [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ. "Share of digital ad spending in China from 2021 to 2023, by internet company." Chart. January 10, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ. (2024). Share of digital ad spending in China from 2021 to 2023, by internet company. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ. "Share of Digital Ad Spending in China from 2021 to 2023, by Internet Company." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/
IMZ, Share of digital ad spending in China from 2021 to 2023, by internet company Statista, https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/ (last visited July 22, 2024)
Share of digital ad spending in China from 2021 to 2023, by internet company [Graph], IMZ, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1090422/china-market-share-of-digital-advertising-platforms/